UX design
Alma Richter
illustration & animation
Guy Hayout
Type
iOS Application / Case Study
Year
2022
Hypothesis
"Infant fathers spend most of their free time caring for their children's needs and can't find the energy or time to workout."
the problem
"99.9% of parent-related workout applications focus on females, and general workout applications/online videos can be intimidating, disengaging, and unrelatable for men.
In addition, we haven’t seen workout plans that are tailored to a parent while on baby watch."
The Process
Once meeting with the founders of DadBodⒸ, I received information about the company's vision and some initial research they had done. Together, we decided that I would analyze all information, conduct my own research, clarify the problem statement, and define a clear MVP.
With new insights and a strong MVP, I created a branding system, user flows, and wireframes. Unlike other projects I worked on, my first Validation step was presenting and receiving notes from DadBod's product manager.
After iterations, I had a solid Hi-Fi prototype for the company to test out/present to potential investors.
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Research
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Personas
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Competitive Analysis
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ideate
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Affinity Mapping
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HMW Questions
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MVP
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Information Architecture
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User Flows
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Site Map
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prototype
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Wireframes
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Branding
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High Fidelity Screens
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Prototyping
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validate
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Feedback from Product Manger & Founders
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The solution
Provide fathers with accessible, easy, and short ways to exercise while taking care of their babies.
